Hilton Head * Bluffton * Beaufort and Surrounding Areas

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Berkeley Hall

Berkeley Hall

Former ad agency creative director Faith Popcorn made a splash in the marketing world in 1981 when she published The Popcorn Effect where she introduced the term "cocooning," a trend of individuals toward spending more time at home. Since her observations were made public, businesses have taken more time in assessing consumer behavior, listening to a buyers wants, as opposed to telling the buyer what it is that he or she needs.

That trend has spilled over into the home buying market. It was the "listening" that led developers to build Berkeley Hall, one of the Lowcountry's most desirable communities. First, the location was taken into account. The entrance is south of Hilton Head Island, an area that can draw thousands interested in participating in award-winning golf, tennis and beach activities. Traffic is minimal to the community.

Second, the services available within Berkeley Hall are meant to provide comfort, networking and variety of experiences for all residents. It is these conveniences that bring buyers into the neighborhood and demonstrates that developers were again listening to the needs of their potential buyers.

Sales Agent Tom Jackson with Gateway Realty is convinced that the activities and programs available to homeowners is the reason for the communitys success.

"Berkeley Hall is an amenity-driven community," says Tom. "It is their attention to detail and the staff," he adds that make the property one-of-a-kind.
Great Golf
The community of Berkeley Hall is limited to approximately 550 homesites, making it one of the "lowest density private golf club communities on the East Coast," according to Joel Zuckerman with Golf Publisher Syndications. There are two Tom Fazio designed courses referred to as the North and South Courses and located on the interior of the property, a plan often referred to as "Core" golf. Core golf courses have no interior roads with few homes visible, providing the illusion of playing on a secluded course.

Just learning? Let the experts assist your game at the club's Golf Learning Center which includes a 30-acre practice facility, indoor hitting bays, putting greens, a short game practice area, and instructional tees.

Me Time
If you are still not convinced that Berkeley Hall's developers were listening, consider your Me Time. How does a personal fitness evaluation sound with a program focused on your goals whether they are weight loss, strengthening or even enhanced flexibility, the fitness center offers equipment and classes to make sure your goals are met.

Following an invigorating workout, take a dip in the pool (indoor or outdoor) or relax in a warm whirlpool as it loosens those tired muscles. Better yet, visit the sauna or steam room just before your deep tissue massage or European facial by Berkeley Hall staff. Then order a specialty coffee or juice from the bar on your way out to visit your spouse on the tennis, basketball or sand volleyball court.

Club dining is another upscale amenity providing seven different types of menu experiences. From formal, to informal patio or tavern dining, residents will find meals to satisfy all members of the family and its all right here in Berkeley Hall.
Home Sweet Home
Several years ago the Yankelovich research group coined their own trend called "hiving", claiming Popcorn's "cocooning" assertion was dissipating. Instead, the home was now becoming a center for busy activity. The trend toward larger patios, decks, outdoor kitchens with expansive grills, and an optional pool is a mainstay within Berkeley Hall's master planned community. Referred to as a "Lifestyle Home", Tom cites the floor plan of many of the Berkeley Hall's homes, town homes and cottages that follow this same concept of hiving.

Enclosing the pool and adding ceiling fans he adds, "It makes a 2500 square foot home seem like a 4000 square foot home."

"There are lots of different price points," says Tom, making a home within the private gates of Berkeley Hall a reality for any buyer.

Developers were definitely listening when Berkeley Hall was envisioned. Take your own tour of the neighborhood and discover a staff whose goal it is to make your stay permanently perfect.

Tom Jackson can be reached by email at Tom@TomCJackson.com or by phone at (843) 757-7710.

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